Where will Tiger Woods go after Nike? In a prime example of the extensive betting markets available today, there’s now speculation on Tiger Woods’ next apparel partnership following the culmination of his 27-year iconic sponsorship with Nike, where he reportedly amassed over $500 million. The golf legend, now 48, has been associated with Nike since his professional debut in 1996. In a recent social media announcement, Woods hinted at a new chapter post-Nike, though details remain under wraps.
Among the potential new partners, TaylorMade and Greyson Clothiers are leading the race, as per Bovada’s odds, both positioned at +300. The link with TaylorMade, a brand Woods has been using since 2017 for golf clubs following Nike’s step back from golf equipment, seems plausible. Despite TaylorMade’s current modest apparel range, a collaboration with Woods could significantly boost its market presence.
Greyson Clothiers, already sponsoring Justin Thomas, a close peer of Woods on the tour, and rumored to have partnered with Woods’ son Charlie, is another strong contender.
Skechers, though a less anticipated choice, stands next in line with odds of +800. This brand has been gaining traction in golf, sponsoring notable players like Matt Fitzpatrick and Brooke Henderson.
Adidas Golf, despite its recent focus on younger talent, cannot be ruled out. Jeff Lienhart, Adidas Golf President and a former Nike executive present during Woods’ signing, acknowledges Woods’ immense influence in golf. However, Adidas’ current strategy emphasizes emerging talents, as seen with their signing of Ludvig Aberg.
Other potential partners with longer odds include Callaway, Ralph Lauren, Lululemon, and Boss, as per Bovada.
Woods’ recent social media posts also suggest his participation in The Genesis Invitational, raising expectations that his next apparel endorsement might be unveiled by then.
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